Tech companies and app developers make money from advertising, which means they need us to spend more time engaging with their products. That means developers and designers build their products so they directly influence how long we stay online. Which also means that our kids really have a hard time handing over the iPads or getting off the phones when we ask. Then, their behavior spirals, our frustrations mount, and conflict abounds. But parents need to know: When we fight with our kids about screentime, it’s not a fair fight.

Join me to learn:

• How app developers use behavioral psychology to hook and hold our attention

• The science behind our brain chemistry as it relates to screen use

• Why educating our children about “persuasive design” is necessary for healthier screen use

• How to address the behavioral challenges that come when kids are hooked, but it’s time to turn off the screen